The work has to come in before a system can run it
Software runs the jobs you've already won — it doesn't bring the next one in. If your firm isn't being found, or quotes are going out unchased, a platform is the wrong first purchase — these rungs are the right ones. Every item below is a thing you can open, hold or log into. No "marketing services".
THE RUNGS, IN ORDER
The teardown
FreeOne page about your firm, in writing. What a customer searching for you actually finds — checked from outside, the way a customer would find it. It exists so the next step is chosen by evidence, not guessed on a call.
- Five checked findings — each with the evidence, the place it was found, and the date it was checked. Nothing generic: if a finding would read the same for any firm in the country, it doesn't go in.
- One problem named first — the one to fix before the others, and why. The other four are listed so you can hand them to anyone, including someone who isn't us.
- A one-word way out — if none of it is useful, reply NO and that's the end of it. You keep the document either way.
The findability build
Fixed price, agreed firstFor firms a customer can't currently find, or can find but can't reach. Everything on this list is checkable by you — open your phone and look — and the before-and-after is measured, not argued.
- A Google Business Profile, created and verified — categories, services, hours and service area filled in, owned by you.
- Your site in Google's index — sitemap and robots files live, your pages returning in a site: search you can run yourself.
- Page titles that carry your towns — written into the live site, short enough that your firm's name survives in the search result.
- One canonical address — the four versions of your web address all resolving to one, so Google isn't splitting your credit four ways.
- Local business schema — your address and service area in the code of the site, validating in Google's own test tool.
- An enquiry form, tested with a real submission — one that arrives in a mailbox a human reads. Tested the day it goes live, and you see it arrive.
- Tracking, installed and firing — so calls and form fills are counted from day one and the before/after is a number, not an impression.
- Missed-call text-back on a real number — tested with a real missed call while you watch.
- Review requests going out to past customers — with the first new review live before we call it done.
Content and outreach
Fixed monthly, agreed firstFor firms that need work coming in before they need systems to handle it. Nothing publishes and nothing sends without your yes — you approve every word, and everything is delivered as an artefact you can open.
- A month of LinkedIn posts, drafted in your voice — delivered as written drafts for your approval, each one grounded in a real job or a real number from your firm. Never invented.
- An outreach list of named firms, each with a checked fact — a working document you can open: who they are, what was found about them, when it was checked, and the drafted first line. Sent only on your approval.
- A follow-up sequence for your quotes — the day-1, day-3, day-7 messages written out and set up, so every estimate that leaves your office gets chased without anyone remembering to.
The system
When the work is coming in and the office is the bottleneck, the platform earns its keep: survey to priced quote, week sheet to payroll, certificates watched, quotes chased — walk through it here. What the teardown finds decides whether you ever need it; plenty of firms stop at rung 1, and that's a good outcome.
Three questions, three straight answers
What is a free website teardown for a building company?
One page about your firm, in writing: five checked findings on what a customer searching for you actually finds, each with the evidence and the date it was checked, and one problem named as the one to fix first. Free. Give the firm name and the town on the page, or send those two things by WhatsApp instead — either way the same teardown is run. If none of it is useful you reply NO and keep the document.
How does a building company get found on Google in Surrey?
The checkable basics, done properly: a Google Business Profile created and verified with categories, hours and service area filled; the site in Google's index with a sitemap you can test; page titles carrying your towns; local business schema; and an enquiry form tested with a real submission. Each item is something the firm's owner can open and check themselves.
What is missed-call text-back?
When a customer rings and nobody can answer, they get a text back within moments so the enquiry isn't lost to the next firm on the list. It runs on a real number and is tested with a real missed call before it's called done.
Start with the free one
The teardown costs nothing, takes nothing from you but a reply, and tells the truth even when the truth is "you're fine as you are". Of the 120 run so far, 3 came back clean — and each of those firms was told so in writing.